Ethereum TV
Brand guidelines

Ethereum is a beam of white light

Ethereum TV is the prism. These are the guidelines the identity was built on: the mark, the palette, the gradients, the type. The files are yours to use. Take them, use them well, and leave the mark as it was drawn.

Download the assetsRead the guidelines
02

Colour and gradients

Light and dark each get their own accent so contrast holds either way. The three gradients are the brand at its loudest: angular sweeps with a soft blur, scaled to whatever they sit on.

Colour palette spread: eight neutrals from white to black, and eight accent colours with hex, RGB and CMYK values
The palette
Additional colours spread: nine supporting colours for building gradients, with hex, RGB and CMYK values
Supporting colours, for gradients only
Gradients spread: the three core gradients with their angular colour stops and layer blur values
The three gradients
Gradients in use: a gradient overlay on a photograph of a speaker, and a gradient built from linear patterns
Overlays and linear patterns

Copy a value

03

Typography

Two typefaces, both open source. Overused Grotesk carries everything you read. Geist Mono carries everything you scan.

Primary typeface spread: Overused Grotesk in Regular, Medium and Semibold with its full character set
Overused Grotesk, primary
Secondary typeface spread: Geist Mono Regular with its full character set
Geist Mono, secondary
Type in use: headline, body, quote and caption settings with their tracking and line height values
The four settings
04

Elements and layout

The symbol doubles as a graphic field: a soft outline that lets a gradient take the stage, or a bold shape with light rays breaking out of it. Under all of it sits the layout grid.

The symbol as a graphic field: a gradient tile with the diamond as an outline, and the diamond on black with light rays
The symbol as graphic
Layout examples showing where the logo, headers, subheaders and graphic elements sit in each format
Layouts
05

In use

The shapes the brand takes once it leaves the guidelines.

Key visual spread: a dark card reading Explore Thousands of Conference Talks and a light card reading Watch What’s Next
Key visual
Social templates in long horizontal format: milestone cards, a speaker montage, a community announcement and a talk teaser
Social templates
06

Downloads

Every mark as SVG and as a transparent PNG. Reach for the SVG whenever you can, since it scales without losing an edge.

The whole kit

Logo, symbol and favicon in both formats, with a one-page read-me of the rules. About 500 KB.

Download .zip

Ethereum TV is a public, open-source archive of Ethereum conference talks. These files are here so people can refer to us accurately: in press, in conference decks, in integrations. They are not a licence to imply endorsement or partnership, and the mark should not be redrawn or recoloured. If you are unsure about a use, ask us first.

The Ethereum TV identity was designed by Properly. Typefaces: Overused Grotesk and Geist Mono, both SIL OFL 1.1.